Find what makes the space distinctive
Light, surroundings, materials or layout: every space has something distinctive. Defining it before filming and editing gives each scene a shared direction.
Give the scenes a rhythm
Wide shots describe a space; details reveal texture and scale. Balance the two. The length of each scene should reflect what the viewer needs to take from it.
Clearly identify visualisations
Renders and AI-assisted visuals can help present unfinished projects. They should not be confused with photographs of the current state. Clearly identifying illustrative imagery builds trust.
Consider the screen it will appear on
A wide website film and a vertical social video call for different edits. Define where the film will appear, then plan shots, framing and shorter versions accordingly.